Consider Your Profitability
Look for evidence in the company's work, language and proposal that point to their interest in making your website profitable. Your website should make your business money and generate new clients. It takes skill to accomplish this. It doesn't just happen. Look for a company whose priority is focused on the success, longevity and profitability of your website. Good evidence that you may have found this in a company is that the company has a proven background in marketing, business development and sales as well as the technical and graphics expertise to design and develop a website.

Results Count
Check out the results the company has achieved for its clients. What is their track record? Have they produced successful websites? Are they focused on the continued success of their client's websites and giving them the tools to get there? Are they focused on getting the results you want?

SEO Marketing
Having a website that is not marketed well is about as profitable as a business with an unlisted phone number and poorly marketed existence. If they don't know you're there they won't come. SEO marketing is key to making sure they know you're there. Traffic, traffic, traffic, you want traffic! Look for a company who is experienced in Strategic and Comprehensive Internet Marketing Services. Ask what they will do to get your site top 10 placement in Search Engines and Web Directories?

Reputation Matters
Actions speak louder than words and ultimately define every relationship. The bedrock to providing you good customer service is integrity. While skills are important remember that you are not just reviewing their technical and artistic abilities. Check out their reputation. Are they trusted? Are they reliable? Are their clients satisfied?

Design & Development Can't Do It Alone
While graphics design and technical development skills are foundational they cannot produce profitable results. What matters most in your search for a website company is finding one that understands and is experienced in business development. The ability to utilize current technology to help you achieve your business objectives is key to making your website profitable. Look for a company who's focused on helping you achieve your goals through your website.