According to research conducted by the Opinion Research Corporation and Yesmail, 27% of online shoppers who plan to both research and buy holiday gifts online this year will look for ideas about what friends and family want on sites such as Facebook. And nearly one-half (45%) will use social networks to research items, compare prices and look for offers.
About one-fifth of online holiday buyers are specifically looking to social networks for exclusive deals or free shipping.
Deloitte found that, overall, 17% of consumers would use social media during their holiday shopping. Just over one-half of that group was ages 18 to 29.
Sixty percent of consumers who plan to use social media in their holiday shopping will be looking for discounts, coupons and sales, according to Deloitte, while just over one-half will research gift ideas and check out friends’ and family members’ wish lists.
Find discounts, coupons and sale information
|
60% |
Research gift ideas
|
53% |
Check the gift wish lists of friends and family
|
52% |
Source: Delotte, "Annual Holiday Survey" as cited in press release, November 11, 2009