custom website design & development

On Digital Ground is first class custom website designs specializing in custom website development. 615-669-1634 for more details.
When a person enters your website you have 3-5 seconds before they will either read on, click-through, or click back. What do your visitors see in those first 3-5 seconds? Use ODG to help ensure that your guests stay and become clients.

Let us help you identify weak spots that inhibit your best results.
See below to learn Why Most Websites Fail
Our process is industry proven.
See below to learn about our Procedures
You’ll be working with a team of experts.

Start Getting Better Results Today  

why most websites fail

Over 90% of websites could quietly disappear and never be missed by anyone except their owners. It's sad, but true. To create a successful website, you first need to understand a few fundamental things about your target: What is your typical site visitor looking for? Who is your ideal customer (i.e. age range, social status, demographic location)? When, where and how will your potential site visitors be viewing your website?

The answers to these questions and many more will affect the design, content, and structure of your website. Too many times, these questions aren’t asked or the wrong inferences are made from incomplete information or the reliance on assumptions. Here are some of the most common reasons why websites fail to achieve ROI:

Lack of trust building elements
If website visitors don't trust you as a reputable company then they will most likely not do business with you. A few examples of trust building elements include professional-looking design, usage of original photography, and 3rd party validation such as social network reviews. Our team of professionals will work with you to build your brand online. We recognize that your website can be your number one marketing resource. So, it has to build confidence and trust in your clientele.

Website development shortcomings
Too many times, web developers take shortcuts. Those who suffer are your website visitors. Things like slow page load time, incompatibility with specific web browsers or mobile devices, and broken pages lead to potential customers leaving your website. That is why we have strict development standards that make our websites compatible, fast, and ready for search engine optimization. Click here to learn about our process.

Lack of Website Dedication and Time.
Many website owners spend little time on their website design and development. A website owners needs to dedicate time, money and effort into their websites before starting or creating a new website. I have seen many website owners become bored of their websites and start a new project. If you become bored working on your website, you should hire someone else to work on your website or dedicate a scheduled time to perform updates and site maintenance. Updates should be done as often as possible. Creating new site content entices the search engines to re-crawl, index and list your website pages.

the odg process

This initial stage consists of determining your requirements and objectives through a discovery process, which provides the background information for developing the strategy of the project. The discovery and strategy are then finalized into a site map and creative brief that will become a blueprint coordinating the design team’s efforts in producing an industry standard web design, which meets and/or exceeds your goals and desires.

Our designers implement the design ideas of the creative brief preparing draft compositions - static representations of the design idea look and feel. The comps are then presented to you for review. This process allows for variations of the compositions and revisions. Following review and implementation of changes, a final layout is presented to you for final approval. Upon approval, you sign off to begin the next phase of project.

Our developers code the HTML pages, Cascading Style Sheets and JavaScript according to the W3C standards using industry best practices, which allows for maximum browser compatibility. The pages are designed to ensure compatibility with strict or “high” browser security settings, as well as W3C Accessibility standards for the visually impaired.

The site is then tested for usability and malfunctions. Site is cross-browser tested to display correctly on 99%+ browsers. All applications are tested and the project is ready for the final review and sign-offs.